{"id":1286,"date":"2025-09-26T01:21:12","date_gmt":"2025-09-25T21:21:12","guid":{"rendered":"https:\/\/www.actutech.app\/nintendo-of-america-boss-doug-bowser-is-retiring\/"},"modified":"2025-09-26T01:21:12","modified_gmt":"2025-09-25T21:21:12","slug":"nintendo-of-america-boss-doug-bowser-is-retiring","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/nintendo-of-america-boss-doug-bowser-is-retiring\/","title":{"rendered":"Nintendo of America boss Doug Bowser is retiring"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Doug Bowser, vice president of sales at Nintendo of America Inc., stands for a portrait during the company\u2019s Switch game console launch event in New York, U.S., on Friday, March 3, 2017. Nintendo shares rose on Friday to their highest in a month after a smooth debut of Switch, a hybrid console that aims to bring together the worlds of mobile and home gaming. Photographer: Kholood Eid\/Bloomberg via Getty Images\" data-caption=\"\" data-portal-copyright=\"Photo by Kholood Eid \/ Bloomberg via Getty Images\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/09\/gettyimages-648025782.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">One of Nintendo\u2019s most recognizable names is stepping down. Today <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250925384737\/en\/Doug-Bowser-Bids-Farewell-to-the-Mushroom-Kingdom\" data-type=\"link\" data-id=\"https:\/\/www.businesswire.com\/news\/home\/20250925384737\/en\/Doug-Bowser-Bids-Farewell-to-the-Mushroom-Kingdom\" target=\"_blank\" rel=\"noopener\">the company announced<\/a> that the aptly named Doug Bowser, <a href=\"https:\/\/www.theverge.com\/2019\/2\/21\/18235073\/nintendo-america-president-reggie-fils-aime-retirement-doug-bowser\" data-type=\"link\" data-id=\"https:\/\/www.theverge.com\/2019\/2\/21\/18235073\/nintendo-america-president-reggie-fils-aime-retirement-doug-bowser\" target=\"_blank\" rel=\"noopener\">who took over as president of Nintendo of America from Reggie Fils-Aim\u00e9 in 2019<\/a>, will be retiring. He\u2019ll stay on until the end of the year \u2014 December 31st, to be precise \u2014 and will be replaced by Devon Pritchard, who currently serves as executive vice president of NoA.<\/p>\n<p class=\"has-text-align-none\">Bowser, who was in charge of sales and marketing before taking over the top job at NoA, was in the role for six years and oversaw a dramatic expansion for Nintendo, which included forays into theme parks and feature films, as well as <a href=\"https:\/\/www.theverge.com\/nintendo\/643277\/nintendo-switch-2-price-tariffs-doug-bowser-interview\" data-type=\"link\" data-id=\"https:\/\/www.theverge.com\/nintendo\/643277\/nintendo-switch-2-price-tariffs-doug-bowser-interview\" target=\"_blank\" rel=\"noopener\">the recent launch of the Nintendo Switch 2<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today, I announced my plan to retire from Nintendo, effective December 31, 2025. Nintendo has been an integral part of my life for 44 years, starting with Donkey Kong Arcade as a kid in college. It has been an honor to contribute to this incredible company and bring our beloved\u2026 <a href=\"https:\/\/t.co\/nIzCnHjQ9E\" target=\"_blank\">pic.twitter.com\/nIzCnHjQ9E<\/a><\/p>\n<p>\u2014 Doug Bowser (@thetruebowser) <a href=\"https:\/\/twitter.com\/thetruebowser\/status\/1971325446156587491?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 25, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p class=\"has-text-align-none\">\u201cOne of my earliest video game experiences was playing the arcade version of Donkey Kong,\u201d Bowser said in a statement. \u201cSince that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we\u2019ve created for consumers.\u201d<\/p>\n<p class=\"has-text-align-none\">In addition to promoting Pritchard, who has been with the company since 2006, Nintendo\u2019s American arm will be adding Satoru Shibata as CEO. Shibata currently serves as managing executive officer and corporate director at Nintendo\u2019s headquarters in Kyoto, and will continue on in both roles moving forward. In a statement about the moves, Pritchard said that \u201cDoug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>One of Nintendo\u2019s most recognizable names is stepping down. Today the company announced that the aptly named Doug Bowser, who [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=1286"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1286\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=1286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=1286"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=1286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}