{"id":1693,"date":"2025-11-17T05:14:40","date_gmt":"2025-11-17T01:14:40","guid":{"rendered":"http:\/\/www.actutech.app\/sky-sports-killed-off-its-female-focused-halo-brand-after-just-three-days\/"},"modified":"2025-11-17T05:14:40","modified_gmt":"2025-11-17T01:14:40","slug":"sky-sports-killed-off-its-female-focused-halo-brand-after-just-three-days","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/sky-sports-killed-off-its-female-focused-halo-brand-after-just-three-days\/","title":{"rendered":"Sky Sports killed off its female-focused Halo brand after just three days"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"Girls like pink and peach, right?\" data-portal-copyright=\"\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/11\/9807e840-c2f0-11f0-a24d-474f58ed5b5e.jpg.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tGirls like pink and peach, right?\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its \u201c<a href=\"https:\/\/www.linkedin.com\/posts\/jonathan-licht-ba45426_theres-a-brand-new-tiktok-channel-created-activity-7394751227705856001-KHaW\/?utm_source=share&amp;utm_medium=member_android&amp;rcm=ACoAAAT-gykBo-jLuRajExXUoEyRmLQS7Tyt1lg\" target=\"_blank\" rel=\"noopener\">lil sis<\/a>\u201d was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing. <\/p>\n<p class=\"has-text-align-none\">Halo didn\u2019t focus on women\u2019s sports, nor did it seem to be doing a good job of elevating female voices in a male-dominated business. Instead, it slapped pink sparkly letters on videos, talked about \u201chot girl walks,\u201d matcha, and posted shipping memes. Unsurprisingly, the backlash was swift and strong. <\/p>\n<p class=\"has-text-align-none\">The <a href=\"https:\/\/www.tiktok.com\/@xheyitsgeorgia\/video\/7573069374618094870?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7543250044403025422\" target=\"_blank\" rel=\"noopener\">Barbification<\/a> of its sports coverage was called <a href=\"https:\/\/www.tiktok.com\/@skysportshalo\/photo\/7573062815448157462?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7543250044403025422\" target=\"_blank\" rel=\"noopener\">infantilizing<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/DRCNkGCDNdx\/\" target=\"_blank\" rel=\"noopener\">patronizing<\/a>, <a href=\"https:\/\/www.tiktok.com\/@bajisays\/video\/7572919826121854230\" target=\"_blank\" rel=\"noopener\">sexist<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@lizispeachy\/video\/7572999593273642295?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7543250044403025422\" target=\"_blank\" rel=\"noopener\">misogynistic<\/a>. After just <a href=\"https:\/\/www.theguardian.com\/media\/2025\/nov\/16\/sky-sports-axes-unbelievably-sexist-tiktok-channel-halo-after-three-days\" target=\"_blank\" rel=\"noopener\">three days<\/a>, <a href=\"https:\/\/www.nytimes.com\/athletic\/6811513\/2025\/11\/16\/sky-sports-halo-cancelled-criticism\/\" target=\"_blank\" rel=\"noopener\">Sky deleted all of Halo\u2019s posts<\/a> and announced it would be <a href=\"https:\/\/www.bbc.com\/news\/articles\/cdrz8g7evyxo.amp\" target=\"_blank\" rel=\"noopener\">ceasing activity<\/a> on the account.<\/p>\n<p class=\"has-text-align-none\">Head of audience development and social media at Sky Sports, Andy Gill, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7394774731910103040\/\" target=\"_blank\" rel=\"noopener\">posted on LinkedIn<\/a> that he, \u201ccouldn\u2019t be prouder and more excited about this launch. Proud, because this has been driven by the women in our team\u2026\u201d However, it seems hard to believe, considering the outcry from female sports fans, that Halo\u2019s development was actually driven by the women at the company.<\/p>\n<div class=\"tiktok-embed\"><a href=\"https:\/\/www.tiktok.com\/@skysportshalo\/photo\/7573062815448157462?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7543250044403025422\" target=\"_blank\" rel=\"noopener noreferrer\">View Link<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Girls like pink and peach, right? That Sky Sports felt the need to launch a TikTok channel specifically marketed towards [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=1693"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1693\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=1693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=1693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}