{"id":1734,"date":"2025-11-22T02:48:59","date_gmt":"2025-11-21T22:48:59","guid":{"rendered":"https:\/\/www.actutech.app\/judge-wants-to-fix-googles-ad-tech-monopoly-before-its-too-late\/"},"modified":"2025-11-22T02:48:59","modified_gmt":"2025-11-21T22:48:59","slug":"judge-wants-to-fix-googles-ad-tech-monopoly-before-its-too-late","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/judge-wants-to-fix-googles-ad-tech-monopoly-before-its-too-late\/","title":{"rendered":"Judge wants to fix Google\u2019s ad tech monopoly before it\u2019s too late"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"\" data-portal-copyright=\"\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24924651\/236780_Google_AntiTrust_Trial_Custom_Art_CVirginia__0001_3.png?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Google and the Justice Department had their last chance to make their case before Judge Leonie Brinkema Friday before she decides <a href=\"https:\/\/www.theverge.com\/policy\/792055\/google-doj-ad-tech-remedies-trial-defense\" target=\"_blank\" rel=\"noopener\">whether Google needs to be broken up<\/a> to remedy its ad tech monopoly.<\/p>\n<p class=\"has-text-align-none\">Brinkema expects to issue her ruling next year, but understands that \u201ctime is of the essence,\u201d as <a href=\"https:\/\/www.reuters.com\/legal\/litigation\/google-aims-dodge-breakup-ad-business-antitrust-trial-wraps-2025-11-21\/\" target=\"_blank\" rel=\"noopener\"><em>Reuters<\/em> reported<\/a>. While the DOJ wants the court to force Google to sell its AdX exchange, and leave open the option to force a sale of its publisher ad server, Google argued that only behavioral changes were necessary to remedy the issues the court found with its business. Brinkema previously ruled that Google held an illegal monopoly in two ad tech markets and illegally tied together two of its tools. <\/p>\n<p class=\"has-text-align-none\">She was keenly aware that Google will likely appeal the case and noted the DOJ\u2019s remedies \u201cmost likely would not be as easily enforceable while an appeal is pending,\u201d <em>Reuters<\/em> reported. On the other hand, she said, behavioral changes could happen quickly, <a href=\"https:\/\/www.nytimes.com\/2025\/11\/21\/technology\/google-ad-tech-closing.html\" target=\"_blank\" rel=\"noopener\"><em>The New York Times<\/em> reported<\/a>.<\/p>\n<p class=\"has-text-align-none\">Timing was a crucial factor in another judge\u2019s recent <a href=\"https:\/\/www.theverge.com\/news\/823191\/meta-ftc-antitrust-trial-ruling\" target=\"_blank\" rel=\"noopener\">decision to rule against the government\u2019s case accusing Meta<\/a> of being an illegal monopolist. When the case was filed in 2020, TikTok was a far smaller rival than it was when the case went to trial earlier this year. Of course, that\u2019s part of the reason the DOJ filed the Google ad tech case in the Eastern District of Virginia in the first place \u2014 otherwise known as the \u201c<a href=\"https:\/\/www.bakerbotts.com\/services\/practice-areas\/litigation\/edva-rocket-docket-litigation\" target=\"_blank\" rel=\"noopener\">Rocket Docket<\/a>.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Google and the Justice Department had their last chance to make their case before Judge Leonie Brinkema Friday before she [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1734","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1734\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}