{"id":1859,"date":"2025-12-08T00:52:37","date_gmt":"2025-12-07T20:52:37","guid":{"rendered":"https:\/\/www.actutech.app\/x-cuts-off-the-european-commissions-ad-account-after-being-fined-e120-million\/"},"modified":"2025-12-08T00:52:37","modified_gmt":"2025-12-07T20:52:37","slug":"x-cuts-off-the-european-commissions-ad-account-after-being-fined-e120-million","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/x-cuts-off-the-european-commissions-ad-account-after-being-fined-e120-million\/","title":{"rendered":"X cuts off the European Commission\u2019s ad account after being fined \u20ac120 million"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"\" data-portal-copyright=\"\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/07\/STK160_X_TWITTER_2__A.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Friday, the EU slapped X with a <a href=\"https:\/\/www.theverge.com\/news\/645154\/eu-fines-x-dsa-violations-xai-elon-musk\" target=\"_blank\" rel=\"noopener\">\u20ac120 million fine<\/a> (about $140 million) for violating the Digital Services Act (DSA). It was the first time that a company had been hit with a penalty for running afoul of the law. Elon Musk responded with his trademark tact and professionalism by posting \u201c<a href=\"https:\/\/x.com\/elonmusk\/status\/1997009604681896340\" target=\"_blank\">Bullshit<\/a>\u201d on X in response to the announcement from the European Commission. But that wasn\u2019t the end, because just a day later Nikita Bier, X\u2019s head of product, accused the Commission of abusing an exploit to boost the reach of the announcement and responded by <a href=\"https:\/\/www.engadget.com\/social-media\/x-shuts-down-the-european-commissions-ad-account-the-day-after-major-fine-173553267.html\" target=\"_blank\" rel=\"noopener\">shutting down its ad account<\/a>. <\/p>\n<p class=\"has-text-align-none\">According to Bier, the Commission had not used its ad account since 2021, but used a post format explicitly reserved for ads in its announcement of the <a href=\"https:\/\/x.com\/EU_Commission\/status\/1996968219286904832?s=20\" target=\"_blank\">fine against X<\/a>. He <a href=\"https:\/\/x.com\/nikitabier\/status\/1997454552854065272?s=20\" target=\"_blank\">claims<\/a> that the Commission posted \u201ca link that deceives users into thinking it\u2019s a video and to artificially increase its reach.\u201d (For the record, the post itself includes a video.)<\/p>\n<p class=\"has-text-align-none\">The seemingly retaliatory revocation of the European Commission\u2019s ad account is unlikely to materially change things for either X or the EU. If, as Bier claims, the Commission has not used its ad account since 2021, holding it hostage is unlikely to give X any leverage. And, while it can appeal the decision, X is currently still on the hook for the sizable fine. Plus, it must provide details for how it plans to address the \u201cdeceptive\u201d use of verified checkmarks in the next 60 days, or face additional penalties.<\/p>\n<p class=\"has-text-align-none\">We\u2019ve reached out to the Commission for comment and will update if we hear back.<\/p>","protected":false},"excerpt":{"rendered":"<p>Friday, the EU slapped X with a \u20ac120 million fine (about $140 million) for violating the Digital Services Act (DSA). [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}