{"id":2717,"date":"2026-04-17T00:31:31","date_gmt":"2026-04-16T20:31:31","guid":{"rendered":"http:\/\/www.actutech.app\/gucci-branded-google-smart-glasses-are-coming-next-year\/"},"modified":"2026-04-17T00:31:31","modified_gmt":"2026-04-16T20:31:31","slug":"gucci-branded-google-smart-glasses-are-coming-next-year","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/gucci-branded-google-smart-glasses-are-coming-next-year\/","title":{"rendered":"Gucci-branded Google smart glasses are coming next year"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"Google\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal\" data-portal-copyright=\"Image: Google, Xreal\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Aura_4_TAS_XR_-Nov-06-2025_113.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tGoogle\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Google is reportedly partnering with Gucci to make a pair of AI smart glasses stylish enough people might actually want to wear them. According to <a href=\"https:\/\/www.reuters.com\/business\/gucci-owner-kering-aims-launch-luxury-google-glasses-next-year-ceo-says-2026-04-16\/\" target=\"_blank\" rel=\"noopener\"><em>Reuters<\/em><\/a>, Gucci parent company Kering is planning to launch the glasses sometime in 2027. <\/p>\n<p class=\"has-text-align-none\">Google&rsquo;s first pair of Android XR glasses, <a href=\"https:\/\/www.theverge.com\/tech\/839392\/project-aura-android-xr-software-headsets-ai-glasses\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Project Aura,\u00a0\u00bb<\/a> are expected to launch this year. They feature essentially the same look as <a href=\"https:\/\/www.theverge.com\/tech\/779566\/meta-ray-ban-display-hands-on-smart-glasses-price-battery-specs\" target=\"_blank\" rel=\"noopener\">Meta&rsquo;s Ray-Ban glasses<\/a>, with chunky, black plastic frames. They&rsquo;ll usher in Google&rsquo;s second attempt at smart glasses, after <a href=\"https:\/\/www.theverge.com\/podcast\/839712\/google-glass-smart-glasses-version-history\" target=\"_blank\" rel=\"noopener\">Google Glass<\/a> infamously failed to catch on over a decade ago. <\/p>\n<p class=\"has-text-align-none\">Last year, Google also announced glasses partnerships with <a href=\"https:\/\/www.theverge.com\/google-io\/670013\/android-xr-warby-parker-gentle-monster-smart-glassesi-io-2025\" target=\"_blank\" rel=\"noopener\">Warby Parker and Gentle Monst \u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/gadgets\/913523\/google-gucci-ai-smart-glasses-2027\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal Google is [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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