{"id":428,"date":"2025-06-11T03:47:26","date_gmt":"2025-06-10T23:47:26","guid":{"rendered":"https:\/\/www.actutech.app\/craig-federighi-confirms-apples-first-attempt-at-an-ai-siri-wasnt-good-enough\/"},"modified":"2025-06-11T03:47:26","modified_gmt":"2025-06-10T23:47:26","slug":"craig-federighi-confirms-apples-first-attempt-at-an-ai-siri-wasnt-good-enough","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/craig-federighi-confirms-apples-first-attempt-at-an-ai-siri-wasnt-good-enough\/","title":{"rendered":"Craig Federighi confirms Apple\u2019s first attempt at an AI Siri wasn\u2019t good enough"},"content":{"rendered":"
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In March, Apple delayed its upgraded Siri, saying that \u201cit\u2019s going to take us longer than we thought to deliver\u201d the promised features. At WWDC this week, Apple\u2019s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal\u2019s<\/em> Joanna Stern<\/a>.<\/p>\n

As part of its initial Apple Intelligence announcements at WWDC 2024, Apple said that the improved Siri would have awareness of your personal context and the ability to take actions for you in apps. While Apple was showing real software at that show, Siri \u201cdidn\u2019t converge in the way, quality-wise, that we needed it to,\u201d Federighi said. Apple wanted it to be \u201creally, really reliable. And we weren\u2019t able to achieve the reliability in the time we thought.\u201d<\/p>\n

\u201cLook, we don\u2019t want to disappoint customers,\u201d Joswiak said. \u201cWe never do. But it would\u2019ve been more disappointing to ship something that didn\u2019t hit our quality standard, that had an error rate that we felt was unacceptable. So we made what we thought was the best decision. I\u2019d make it again.\u201d<\/p>\n

Stern asked why Apple, with all of its resources, couldn\u2019t make it work. \u201cWhen it comes to automating capabilities on devices in a reliable way, no one\u2019s doing it really well right now,\u201d Federighi said. \u201cWe wanted to be the first. We wanted to do it best.\u201d While the company had \u201cvery promising early results and working initial versions,\u201d the team came to feel that \u201cthis just doesn\u2019t work reliably enough to be an Apple product,\u201d he said.<\/p>\n

At WWDC, Federighi also spoke to YouTuber iJustine<\/a>, and both Federighi and Joswiak were interviewed by Tom\u2019s Guide\u2019s<\/em> Mark Spoonauer and TechRadar\u2019s<\/em> Lance Ulanoff<\/a>. In Apple\u2019s March statement, it said that anticipated rolling out the Siri upgrades \u201cin the coming year,\u201d which, to Spoonauer, Joswiak clarified to mean 2026.<\/p>","protected":false},"excerpt":{"rendered":"

In March, Apple delayed its upgraded Siri, saying that \u201cit\u2019s going to take us longer than we thought to deliver\u201d […]<\/p>","protected":false},"author":1,"featured_media":429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"jetpack_featured_media_url":"http:\/\/www.actutech.app\/wp-content\/uploads\/2025\/06\/lcimg-e6d8e442-b85b-4efb-801a-f54562a9216d-B0HHVC.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}