{"id":843,"date":"2025-08-01T02:35:40","date_gmt":"2025-07-31T22:35:40","guid":{"rendered":"https:\/\/www.actutech.app\/apple-shipped-its-3-billionth-iphone\/"},"modified":"2025-08-01T02:35:40","modified_gmt":"2025-07-31T22:35:40","slug":"apple-shipped-its-3-billionth-iphone","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/apple-shipped-its-3-billionth-iphone\/","title":{"rendered":"Apple shipped its 3 billionth iPhone"},"content":{"rendered":"
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\n\tTim Cook sure knows how to sell an iPhone.\t<\/figcaption><\/p><\/figure>\n

Apple has been the target of a fair amount of criticism over the past year, from its AI missteps to a strong distaste for its new design ethos. But the numbers don\u2019t lie, and if Apple knows how to do anything it\u2019s sell iPhones. Specifically, three billion of them<\/em>, as CEO Tim Cook announced on the company\u2019s earnings call today. <\/p>\n

That\u2019s an impressive number on its own, but it\u2019s even wilder when you consider that Apple is picking up the pace. The iPhone was introduced in 2007 and the company reached 1 billion iPhones sold<\/a> nine years later in 2016. Getting to 2 billion<\/a> took only five years; from there it\u2019s been just four years to sell another billion. Considering the rate at which young people \u2014 in this country, at least \u2014 prefer iPhones over Android, it seems like a trend that\u2019s bound to continue<\/a>.<\/p>\n

That\u2019s also a lot of eggs in one basket. Apple\u2019s own Eddy Cue recently admitted<\/a> that \u201cyou may not need an iPhone 10 years from now.\u201d That should be pretty worrying if your biggest business is selling phones! Apple\u2019s most notable foray into a forward-looking form factor hasn\u2019t exactly set the world on fire<\/a>, either. It has somewhat famously fumbled its first attempts at adding meaningful AI features to its phones, too. At least from the outside, Apple doesn\u2019t seem terribly well prepared for that world we might be living in ten years from now.<\/p>\n

The dilemma is clearly on Cook\u2019s mind. Later in the earnings call when asked about the fate of phones as the dominant mobile platform, he mentioned that the company is \u201cthinking about other things as well,\u201d but thinks that emerging technologies \u201care likely to be complementary devices, not substitution.\u201d Phones certainly seem safe in the short term, but maybe whatever Sam Altman and Jony Ive are cooking up<\/a> will slow Apple\u2019s roll a bit on the way to its four billionth iPhone sale.<\/p>","protected":false},"excerpt":{"rendered":"

Tim Cook sure knows how to sell an iPhone. Apple has been the target of a fair amount of criticism […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=843"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/843\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=843"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}