{"id":856,"date":"2025-08-02T02:29:18","date_gmt":"2025-08-01T22:29:18","guid":{"rendered":"http:\/\/www.actutech.app\/amazon-eyes-ads-and-upcharges-for-alexa-plus\/"},"modified":"2025-08-02T02:29:18","modified_gmt":"2025-08-01T22:29:18","slug":"amazon-eyes-ads-and-upcharges-for-alexa-plus","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/amazon-eyes-ads-and-upcharges-for-alexa-plus\/","title":{"rendered":"Amazon eyes ads and upcharges for Alexa Plus"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"Amazon\u2019s new Alexa Plus voice assistant works with most existing Amazon devices.\" data-portal-copyright=\"\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Alexa-Plus-Echo-devices.jpeg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tAmazon\u2019s new Alexa Plus voice assistant works with most existing Amazon devices.\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">In the week&rsquo;s least surprising news, Amazon CEO Andy Jassy revealed that the company is exploring ways to bring ads to <a href=\"https:\/\/www.theverge.com\/amazon-alexa\/622172\/amazon-alexa-plus-panos-panay-interview\" target=\"_blank\" rel=\"noopener\">Alexa Plus, its new generative-AI-powered voice assistant<\/a>. During <a href=\"https:\/\/seekingalpha.com\/article\/4807281-amazon-com-inc-amzn-q2-2025-earnings-call-transcript\" target=\"_blank\" rel=\"noopener\">a conference call<\/a> following the company&rsquo;s second-quarter earnings report, Jassy said that \u00ab\u00a0there will be opportunities, as people are engaging in more multiturn conversations [with Alexa Plus], to have advertising play a role to help people find discovery, and also as a lever to drive revenue.\u00a0\u00bb <\/p>\n<p class=\"has-text-align-none\">Basically, people will talk more to Alexa, so there will be more ways to push ads at them. He also hinted that Alexa Plus, which is currently free for Prime members b \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/analysis\/717763\/amazon-alexa-plus-ai-ads-revenue-subscription-plans\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s new Alexa Plus voice assistant works with most existing Amazon devices. In the week&rsquo;s least surprising news, Amazon CEO [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}