{"id":889,"date":"2025-08-07T03:42:39","date_gmt":"2025-08-06T23:42:39","guid":{"rendered":"http:\/\/www.actutech.app\/sonos-confirms-tariffs-will-increase-its-prices-this-year\/"},"modified":"2025-08-07T03:42:39","modified_gmt":"2025-08-06T23:42:39","slug":"sonos-confirms-tariffs-will-increase-its-prices-this-year","status":"publish","type":"post","link":"http:\/\/www.actutech.app\/en\/sonos-confirms-tariffs-will-increase-its-prices-this-year\/","title":{"rendered":"Sonos confirms tariffs will increase its prices this year"},"content":{"rendered":"
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Tom Conrad took over as CEO of Sonos in January as it continues to recover from last year\u2019s disastrous mobile app update<\/a>, and now the company has issued its first quarterly earnings report<\/a> after he dropped the interim tag from his title<\/a>. Beyond the numbers, with $344.8 million in revenue and a net loss of $3.4 million, Conrad acknowledged the impact that President Trump\u2019s tariffs<\/a> will have on its business, saying that \u201cit has become clear that we\u2019ll need to raise prices on certain products later this year,\u201d as reported earlier by Bloomberg<\/a><\/em>.<\/p>\n

Conrad didn\u2019t go into detail on the price changes and said that Sonos is working with its partners to share the extra costs, as nearly all of its products for the US are made in Vietnam and Malaysia, which are both facing higher tariff rates soon.<\/p>\n

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Conrad:<\/strong><\/p>\n

With respect to our operations, like many companies, the most significant near-term challenge has been the uncertain tariff environment. As a reminder short of a few accessories, and our passive speaker partnership with Sonance (I think this is what he said?) we do all of our us-bound manufacturing in Vietnam and Malaysia.<\/p>\n

We talked last quarter about the contingency planning we underwent to minimize the effects of terrorists on our business, while also doing what we can to limit the downstream impact to our customers. Last week\u2019s news, the tariff rates we were subject to going forward, appeared to be 20 percent for Vietnam and 19 percent for Malaysia.<\/p>\n

We continue to work closely with our contract manufacturers and our Channel Partners to share tariff costs, though it has become clear that we\u2019ll need to raise prices on certain products later this year. As these pricing changes land, we\u2019ll monitor consumer behavior closely as well as competitive Trends across our categories and will make adjustments in collaboration with our Channel Partners, when and if necessary, to ensure we\u2019re exploring every opportunity to optimize our respective top and bottom lines.<\/p>\n<\/blockquote>\n

In response to one of the analyst\u2019s questions, Conrad said, \u201cI think the best way to think about what we\u2019re trying to do here strategically is to craft a pricing plan that supports our goal of optimizing growth profit dollars.\u201d As a result, the executive said that the price changes could vary across different products, depending on the market and with an eye towards what competitors are doing. He pointed to some software updates Sonos has released lately, like\u00a0multiuser TV audio swap and TrueCinema<\/a><\/span> audio adjustments<\/a> for its Ace headphones, and a recent AI speech enhancement for the Arc Ultra.<\/p>","protected":false},"excerpt":{"rendered":"

Tom Conrad took over as CEO of Sonos in January as it continues to recover from last year\u2019s disastrous mobile […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":0,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/889\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=889"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}