If you’re an indie rock fan of a certain age, the name Stereogum will probably conjure strong feelings. The site was launched « January 1st, 2002, on a whim, » founder Scott Lapatine told The Verge. Originally, this early staple of the music blog era was focused almost entirely on music discovery and posting MP3s. « It was the early days of like Windows Media Player and Real Player, » Scott remembers. Today, the site is focused on music journalism and has just relaunched to keep up with a media landscape being overrun by AI.
Lapatine has been with Stereogum from the beginning, and watched as both the music and media world rapidly changed around …
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