Peloton lays off 11 percent of its staff just a few months after launching its AI hardware

Colorful graphic image of Peloton logo

Peloton said on Friday that it’s cutting around 11 percent of its staff, mostly impacting « engineers working on technology and enterprise-related efforts, » reports Bloomberg.

Last August, Peloton laid off six percent of its workforce and told investors it would continue layoffs globally in 2026, in an attempt to cut at least $100 million of annual spending by the end of the fiscal year.

Peloton’s latest strategy shift to reverse the effect of its pandemic-era boom stalling out has also brought new hardware with Peloton IQ AI features. The Cross Training Series that debuted last October includes a new Bike, Bike Plus, Tread, Tread Plus, …

Read the full story at The Verge.

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