Amazon is adding a vertical video feed to Prime Video

A screenshot of Prime Video’s Clips feature

Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new « Clips » feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it.

Prime Video previously offered a TikTok-style feed with NBA game highlights, but now you can see snippets from titles offered on the platform by scrolling down to the Clips carousel on the app’s homepage. « Every time you visit the experience, you’ll see something new based on your viewing history, » Prime Video says.

You can also add shows and movies to your watchlist from the Clips feed a …

Read the full story at The Verge.

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