YouTube will soon count a view as soon as a video starts to play, lining up with the system used by Instagram, TikTok, and its Shorts videos. The update will go into effect on August 24th, « which means creators will likely see their total view counts increase faster moving forward, » the platform says.
Instagram and TikTok similarly add a view to a video when it starts to play or replay, while X counts a view when a user watches a video for at least two seconds. YouTube applied Instagram and TikTok’s view-counting method to Shorts last year.
YouTube says it’s going to keep its original view-counting method under an « engaged views » metric in …
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