{"id":1013,"date":"2025-08-23T01:22:47","date_gmt":"2025-08-22T21:22:47","guid":{"rendered":"https:\/\/www.actutech.app\/netflix-wants-its-partners-to-follow-these-rules-when-using-gen-ai\/"},"modified":"2025-08-23T01:22:47","modified_gmt":"2025-08-22T21:22:47","slug":"netflix-wants-its-partners-to-follow-these-rules-when-using-gen-ai","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/netflix-wants-its-partners-to-follow-these-rules-when-using-gen-ai\/","title":{"rendered":"Netflix wants its partners to follow these rules when using gen AI"},"content":{"rendered":"
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Netflix has already faced backlash over the use of AI in\u00a0 What Jennifer Did<\/em>, director Jenny Popplewell\u2019s 2024 true crime documentary that seemingly used AI-generated images in place of real archival photos<\/a>. That documentary stood out as a shining example of gen AI\u2019s ability to distort reality in situations where people are specifically looking to be told the truth about something.\u00a0 Now the streamer is taking steps to avoid similar problems.\u00a0<\/p>\n

This week, Netflix published a post<\/a> on its Partner Help Center hub detailing its guiding principles regarding gen AI<\/a> and the situations in which it is ok with production teams using the technology. In Netflix\u2019s view, gen AI tools are \u201cvaluable creative aids\u201d that make it easier for \u201cusers to rapidly generate new and creatively unique media (video, sound, text, and image).\u201d Because the gen AI space is moving at such a breakneck pace, however, the company felt that it was important to outline the rules it expects its partners to follow if and when they use these tools.<\/p>\n

\u201cTo support global productions and stay aligned with best practices, we expect all production partners to share any intended use of GenAI with their Netflix contact, especially as new tools continue to emerge with different capabilities and risks,\u201d the post explains. \u201cMost low-risk use cases that follow the guiding principles below are unlikely to require legal review. However, if the output includes final deliverables, talent likeness, personal data, or third-party IP, written approval will be required before you proceed.\u201d<\/p>\n

Netflix\u2019s gen AI best practices are predicated on five specific guidelines that it sees as being \u201cessential to act responsibly when employing generative workflows.\u201d Netflix says:<\/p>\n