{"id":1349,"date":"2025-10-03T00:35:08","date_gmt":"2025-10-02T20:35:08","guid":{"rendered":"https:\/\/www.actutech.app\/shein-is-opening-its-first-physical-stores\/"},"modified":"2025-10-03T00:35:08","modified_gmt":"2025-10-02T20:35:08","slug":"shein-is-opening-its-first-physical-stores","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/shein-is-opening-its-first-physical-stores\/","title":{"rendered":"Shein is opening its first physical stores"},"content":{"rendered":"
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Shein has announced plans to open its first physical locations in France this November, even as the country works on legislation to regulate the fast-fashion industry, as reported by Euronews<\/em><\/a> <\/em>and Reuters<\/em><\/a>. The online retailer, which manufactures most of its ultra-cheap clothing in China, will open locations inside department stores across Dijon, Grenoble, Reims, Limoges, and Angers through a partnership with real estate company Soci\u00e9t\u00e9 des Grands Magasins (SGM).<\/p>\n

Until now, Shein has only operated online, aside from the pop-up stores that have appeared in locations like New York City<\/a>. Its decision to open up stores in France comes just months after the French Senate approved a law<\/a> that would impose a tax on fast-fashion companies like Shein and Temu based on their environmental impact, as well as ban them from advertising. <\/p>\n

Shein also faces regulations as a \u201cvery large online platform\u201d<\/a> under the European Union\u2019s framework to rein in big tech, and it was recently hit with a $176 million fine in France<\/a> over claims it collected user data without their consent.<\/p>\n

SGM owns the Bazar de l\u2019H\u00f4tel de Ville (BHV) department store chain, and also operates a string of Galeries Lafayette in France stores under a franchise agreement. Shein is supposed to set up shop in both of these stores, though Galeries Lafayette told Reuters<\/em> it \u201cprofoundly disagrees\u201d with the decision, as Shein\u2019s \u201cpositioning and practices\u201d contradict the department store chain\u2019s \u201coffer and values.\u201d Galeries Lafayette adds that the move is in violation of its franchise agreement with SGM, according to Reuters<\/em>.<\/p>\n

Paris Mayor Anne Hidalgo similarly said in a machine-translated statement on LinkedIn<\/a> that the city \u201cdenounces the establishment of Shein\u201d in the local BHV store. \u201cThis choice is contrary to the ecological and social ambitions of Paris, which supports responsible and sustainable local commerce,\u201d Hidalgo writes.<\/p>","protected":false},"excerpt":{"rendered":"

Shein has announced plans to open its first physical locations in France this November, even as the country works on […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}