{"id":2291,"date":"2026-02-08T03:10:44","date_gmt":"2026-02-07T23:10:44","guid":{"rendered":"https:\/\/www.actutech.app\/super-bowl-lx-ads-all-ai-everything\/"},"modified":"2026-02-08T03:10:44","modified_gmt":"2026-02-07T23:10:44","slug":"super-bowl-lx-ads-all-ai-everything","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/super-bowl-lx-ads-all-ai-everything\/","title":{"rendered":"Super Bowl LX ads: all AI everything"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"\" data-portal-copyright=\"Illustration by Alex Castro \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24008751\/acastro_STK099_NFL_01.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was <a href=\"https:\/\/www.theverge.com\/2022\/2\/14\/22933456\/crypto-super-bowl-commercials-impact-advertisements-analysis-fomo\" target=\"_blank\" rel=\"noopener\">a few years ago<\/a>.<\/p>\n<p class=\"has-text-align-none\">Last year\u2019s Super Bowl featured a Google Gemini ad that <a href=\"https:\/\/www.theverge.com\/news\/606467\/google-ai-super-bowl-ad-gouda-error-removed\" target=\"_blank\" rel=\"noopener\">fumbled a Gouda cheese stat<\/a>, and this year\u2019s game is already slated to include <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/873685\/anthropics-first-super-bowl-ad-dunks-on-chatgpt\" target=\"_blank\" rel=\"noopener\">an ad for Anthropic\u2019s AI platform<\/a> that takes jabs at its competitors, namely OpenAI. <a href=\"https:\/\/www.theverge.com\/report\/866775\/ai-generated-ads-slop-human-creativity\" target=\"_blank\" rel=\"noopener\">AI-generated ads<\/a> could make an appearance, too.\u00a0<\/p>\n<p class=\"has-text-align-none\">Super Bowl LX is set to kick off at 6:30PM ET\/3:30PM PT on Sunday, February 8th at Levi\u2019s Stadium in Santa Clara, California.\u00a0<\/p>\n<ul>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/874968\/gemini-becomes-an-ai-interior-decorator-in-googles-super-bowl-ad\" target=\"_blank\" rel=\"noopener\">Gemini becomes an AI interior decorator in Google\u2019s Super Bowl ad.<\/a>\n\t\t\t<\/li>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/news\/874798\/from-crypto-com-to-ai-com\" target=\"_blank\" rel=\"noopener\">From Crypto.com to AI.com.<\/a>\n\t\t\t<\/li>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/874766\/alexa-plus-tries-to-kill-chris-hemsworth-in-amazons-super-bowl-ad\" target=\"_blank\" rel=\"noopener\">Alexa Plus tries to kill Chris Hemsworth in Amazon\u2019s Super Bowl ad.<\/a>\n\t\t\t<\/li>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/news\/874084\/ai-chatgpt-claude-super-bowl-ads-openai-anthropic\" target=\"_blank\" rel=\"noopener\">Sam Altman responds to Anthropic\u2019s \u2018funny\u2019 Super Bowl ads<\/a>\n\t\t\t<\/li>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/873685\/anthropics-first-super-bowl-ad-dunks-on-chatgpt\" target=\"_blank\" rel=\"noopener\">Anthropic\u2019s first Super Bowl ad dunks on ChatGPT.<\/a>\n\t\t\t<\/li>\n<li>\n\t\t\t\t<a href=\"https:\/\/www.theverge.com\/tech\/870361\/dont-expect-any-kalshi-or-polymarket-ads-during-the-super-bowl\" target=\"_blank\" rel=\"noopener\">Don\u2019t expect any Kalshi or Polymarket ads during the Super Bowl.<\/a>\n\t\t\t<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2291","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=2291"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=2291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=2291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=2291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}