{"id":2312,"date":"2026-02-11T05:17:36","date_gmt":"2026-02-11T01:17:36","guid":{"rendered":"https:\/\/www.actutech.app\/amazon-rings-super-bowl-ad-sparks-backlash-amid-fears-of-mass-surveillance\/"},"modified":"2026-02-11T05:17:36","modified_gmt":"2026-02-11T01:17:36","slug":"amazon-rings-super-bowl-ad-sparks-backlash-amid-fears-of-mass-surveillance","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/amazon-rings-super-bowl-ad-sparks-backlash-amid-fears-of-mass-surveillance\/","title":{"rendered":"Amazon Ring\u2019s Super Bowl ad sparks backlash amid fears of mass surveillance"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"The ad promotes Ring cameras\u2019 new capability to search neighborhoods for a lost dog. | Screenshot from Ring video\" data-portal-copyright=\"Screenshot from Ring video\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-10-at-7.36.46%E2%80%AFPM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tThe ad promotes Ring cameras\u2019 new capability to search neighborhoods for a lost dog. | Screenshot from Ring video\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Ring&rsquo;s new <a href=\"https:\/\/www.theverge.com\/tech\/871916\/search-party-non-ring-owners-neighbors-app\" target=\"_blank\" rel=\"noopener\">Search Party<\/a> feature <a href=\"https:\/\/www.theverge.com\/news\/866003\/ring-ice-camera-access-flock\" target=\"_blank\" rel=\"noopener\">has once again drawn backlash<\/a> for the company. A <a href=\"https:\/\/www.theverge.com\/tech\/875610\/ring-advertised-its-neighborhood-surveillance-network\" target=\"_blank\" rel=\"noopener\">30-second ad<\/a> that aired during Sunday&rsquo;s Super Bowl showed Ring cameras \u00ab\u00a0surveilling\u00a0\u00bb neighborhoods to locate a lost dog. In the current political climate, a prime-time ad celebrating neighborhood surveillance struck a nerve.<\/p>\n<p class=\"has-text-align-none\"><a href=\"https:\/\/bsky.app\/profile\/weratedogs.com\/post\/3mejrtyvkyc2o\" target=\"_blank\" rel=\"noopener\">People voiced concerns<\/a> across social media that the AI-powered technology Ring uses to identify dogs could soon be used to search for humans. Combined with Ring&rsquo;s recent rollout of its <a href=\"https:\/\/ring.com\/support\/articles\/z3yhg\/familiar-faces?srsltid=AfmBOooie4yOh9r0pXbyliKX0Cjdjb9_bdLF8WZLnV01zhJpOXStYYf3\" target=\"_blank\" rel=\"noopener\">new facial recognition capability<\/a>, it feels like a short leap for a pet-finding feature to be turned into a tool for state surveillance. <\/p>\n<p class=\"has-text-align-none\">Privacy expert Chr \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/876866\/ring-search-party-super-bowl-ad-online-backlash\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The ad promotes Ring cameras\u2019 new capability to search neighborhoods for a lost dog. | Screenshot from Ring video Ring&rsquo;s [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2312","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}