{"id":2367,"date":"2026-02-19T04:32:30","date_gmt":"2026-02-19T00:32:30","guid":{"rendered":"http:\/\/www.actutech.app\/the-ram-crunch-could-kill-products-and-even-entire-companies-memory-exec-admits\/"},"modified":"2026-02-19T04:32:30","modified_gmt":"2026-02-19T00:32:30","slug":"the-ram-crunch-could-kill-products-and-even-entire-companies-memory-exec-admits","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/the-ram-crunch-could-kill-products-and-even-entire-companies-memory-exec-admits\/","title":{"rendered":"The RAM crunch could kill products and even entire companies, memory exec admits"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Ram piece with red arrow pointing up.\" data-caption=\"\" data-portal-copyright=\"Image: Cath Virginia \/ The Verge, Getty Images\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/12\/STKS523_RAM_SHORTAGE_C.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Phison is one of the leading makers of controller chips for SSDs and other flash memory devices &#8211; and CEO Pua Khein-Seng has now become a leading voice for just how bad <a href=\"https:\/\/www.theverge.com\/news\/839353\/pc-ram-shortage-pricing-spike-news\" target=\"_blank\" rel=\"noopener\">the RAM shortage<\/a> might get.<\/p>\n<p class=\"has-text-align-none\">Companies may need to cut back their product lines in the second half of 2026, and some companies will even die if they can&rsquo;t get the components they need, he agreed, in <a href=\"https:\/\/www.youtube.com\/watch?v=X2L8iLVaV_I\" target=\"_blank\" rel=\"noopener\">a televised interview<\/a> with Ningguan Chen of Taiwanese broadcaster Next TV.<\/p>\n<p class=\"has-text-align-none\">While the interview&rsquo;s entirely in Chinese, friends of <em>The Verge<\/em> stepped forward to confirm parts of <a href=\"https:\/\/x.com\/QQ_Timmy\/status\/2022474577742639136?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2022474577742639136%7Ctwgr%5E1c72b07f3bf590f33c02fcfcfac8d2ccee7e2bc3%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.pcgamer.com%2Fhardware%2Fmemory%2Fmany-consumer-electronics-manufacturers-will-go-bankrupt-or-exit-product-lines-by-the-end-of-2026-due-to-the-ai-memory-crisis-phison-ceo-reportedly-says%2F\" target=\"_blank\">a machine-translated summary<\/a> that&rsquo;s been making headlines. They also note, importantly, that it&rsquo;s the <em>int \u2026<\/em><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/881062\/ram-shortage-kill-products-companies-phison-ceo-interview\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Phison is one of the leading makers of controller chips for SSDs and other flash memory devices &#8211; and CEO [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2367","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}