{"id":2484,"date":"2026-03-07T21:52:10","date_gmt":"2026-03-07T17:52:10","guid":{"rendered":"https:\/\/www.actutech.app\/sony-appears-to-be-testing-dynamic-pricing-on-playstation-games\/"},"modified":"2026-03-07T21:52:10","modified_gmt":"2026-03-07T17:52:10","slug":"sony-appears-to-be-testing-dynamic-pricing-on-playstation-games","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/sony-appears-to-be-testing-dynamic-pricing-on-playstation-games\/","title":{"rendered":"Sony appears to be testing dynamic pricing on PlayStation games"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Playstation logo over a collage of purple, black, and white.\" data-caption=\"\" data-portal-copyright=\"Illustration by Alex Castro \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/23986616\/acastro_STK097_02.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">A site called<a href=\"https:\/\/psprices.com\/news\/sony-ab-testing-prices\/\" target=\"_blank\" rel=\"noopener\"> <em>PSprices<\/em><\/a> has been tracking prices on Sony&rsquo;s digital game store and noticed something unusual: some games were being offered at<a href=\"https:\/\/www.polygon.com\/playstation-store-dynamic-pricing-testing\/\" target=\"_blank\" rel=\"noopener\"> different prices<\/a> to different users. What&rsquo;s more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING.<\/p>\n<p class=\"has-text-align-none\"><a href=\"https:\/\/www.theverge.com\/2024\/2\/28\/24085656\/wendys-dynamic-pricing-surge-pricing-response\" target=\"_blank\" rel=\"noopener\">Dynamic<\/a> <a href=\"https:\/\/www.theverge.com\/news\/709556\/delta-air-lines-ai-ticket-price-rollout\" target=\"_blank\" rel=\"noopener\">pricing<\/a> is nothing new and is used across a number of industries. But it&rsquo;s often <a href=\"https:\/\/www.theverge.com\/2024\/9\/2\/24234149\/oasis-reunion-tour-tickets-dynamic-pricing-probe-uk\" target=\"_blank\" rel=\"noopener\">met<\/a> with <a href=\"https:\/\/www.theverge.com\/news\/838491\/amazon-dynamic-pricing-school-supplies-islr\" target=\"_blank\" rel=\"noopener\">backlash<\/a> and isn&rsquo;t typically found in online game stores. According to <em>PSprices<\/em>, Sony is running A\/B testing on prices for over 150 games in 68 regions, though the US doesn&rsquo;t currently appear to be part of the experiment. For now, at least, Sony i \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/games\/891085\/sony-dynamic-pricing-playstation-games\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A site called PSprices has been tracking prices on Sony&rsquo;s digital game store and noticed something unusual: some games were [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2484","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=2484"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=2484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=2484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=2484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}