{"id":2489,"date":"2026-03-08T21:51:15","date_gmt":"2026-03-08T17:51:15","guid":{"rendered":"http:\/\/www.actutech.app\/apple-is-going-high-end-with-new-ultra-products-next\/"},"modified":"2026-03-08T21:51:15","modified_gmt":"2026-03-08T17:51:15","slug":"apple-is-going-high-end-with-new-ultra-products-next","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/apple-is-going-high-end-with-new-ultra-products-next\/","title":{"rendered":"Apple is going high-end with new \u2018Ultra\u2019 products next"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"A stock illustration of Apple\u2019s logo.\" data-caption=\"\" data-portal-copyright=\"Image: The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/08\/STK071_APPLE_D.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Fresh off launching the low-cost <a href=\"https:\/\/www.theverge.com\/tech\/888712\/macbook-neo-laptop-iphone-chip-apple-event-photos-price-features\" target=\"_blank\" rel=\"noopener\">MacBook Neo<\/a>, Apple is reportedly preparing at least three new products that will fit into its highest-end \u00ab\u00a0ultra\u00a0\u00bb lineup. <span>According to <em><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-03-08\/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined\" target=\"_blank\" rel=\"noopener\">Bloomberg&rsquo;s<\/a><\/em> Mark Gruman, the next batch of releases may not bear the \u00ab\u00a0ultra\u00a0\u00bb name, like its Watch, but will all command<\/span> price premiums over their mainline counterparts.<\/p>\n<p class=\"has-text-align-none\">There&rsquo;s the oft-rumored <a href=\"https:\/\/www.theverge.com\/news\/850114\/apples-foldable-gets-prossered\" target=\"_blank\" rel=\"noopener\">foldable iPhone<\/a>, which is expected to cost around <a href=\"https:\/\/www.theverge.com\/news\/782366\/foldable-details-iphone-air-ifixit-teardown\" target=\"_blank\" rel=\"noopener\">$2,000<\/a>, and a <a href=\"https:\/\/www.theverge.com\/tech\/884089\/apple-touchscreen-macbook-pro-dynamic-island\" target=\"_blank\" rel=\"noopener\">touchscreen MacBook Pro<\/a> is supposedly slated for the fall. Those are pretty straightforward plays for the higher end of the market. More interesting are the next-gen AirPods, which are rumored to <a href=\"https:\/\/www.theverge.com\/tech\/880293\/apple-ai-hardware-smart-glasses-pin-airpods\" target=\"_blank\" rel=\"noopener\">include cameras<\/a> to feed vis \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/891151\/apple-is-going-high-end-with-new-ultra-products-next\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2489","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=2489"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/2489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=2489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=2489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=2489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}