{"id":3411,"date":"2026-08-19T23:53:09","date_gmt":"2026-08-19T19:53:09","guid":{"rendered":"https:\/\/www.actutech.app\/nielsen-is-leaning-more-on-wearables-to-hear-what-people-are-watching\/"},"modified":"2026-08-19T23:53:09","modified_gmt":"2026-08-19T19:53:09","slug":"nielsen-is-leaning-more-on-wearables-to-hear-what-people-are-watching","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/nielsen-is-leaning-more-on-wearables-to-hear-what-people-are-watching\/","title":{"rendered":"Nielsen is leaning more on wearables to hear what people are watching"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"\" data-portal-copyright=\"Image: The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/STKB393_NIELSEN_MEDIA_RESEARCH.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"wp-block-paragraph\">In order to beef up its ability to accurately <a href=\"https:\/\/www.theverge.com\/streaming-wars\/688109\/streaming-is-eating-cable-and-broadcast-tvs-lunch\" target=\"_blank\" rel=\"noopener\">measure viewership data in the streaming era<\/a>, Nielsen is moving forward with a plan to use more information gathered from its partners&rsquo; wearable devices.<\/p>\n<p class=\"wp-block-paragraph\">Today, <a href=\"https:\/\/www.nielsen.com\/news-center\/2026\/nielsen-incorporates-new-enhancements-to-improve-its-data-measurement-leading-into-the-new-fall-tv-season\/#\" target=\"_blank\" rel=\"noopener\">Nielsen announced<\/a> \u00ab\u00a0a number of key enhancements\u00a0\u00bb that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen&rsquo;s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen&rsquo;s research panelists wear in their homes. The Portable People Meter (PPM) Wearables &#8211; which Nielsen <a href=\"https:\/\/www.nielsen.com\/news-center\/2021\/nielsen-readies-next-gen-wearable-metering-technologies-and-devices-for-national-local-and-audio-measurement\/\" target=\"_blank\" rel=\"noopener\">first began deploying nationally in 2016<\/a> to bolster its audio, local TV, and  \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/entertainment\/982358\/nielsen-ratings-ppm-smart-watch-cowatching-big-data\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3411","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/3411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/3411\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=3411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=3411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}