{"id":3471,"date":"2026-09-01T01:41:42","date_gmt":"2026-08-31T21:41:42","guid":{"rendered":"https:\/\/www.actutech.app\/ftc-lawsuit-alleges-amazon-has-been-secretly-and-systematically-overcharging-for-ads\/"},"modified":"2026-09-01T01:41:42","modified_gmt":"2026-08-31T21:41:42","slug":"ftc-lawsuit-alleges-amazon-has-been-secretly-and-systematically-overcharging-for-ads","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/ftc-lawsuit-alleges-amazon-has-been-secretly-and-systematically-overcharging-for-ads\/","title":{"rendered":"FTC lawsuit alleges Amazon has been \u2018secretly and systematically\u2019 overcharging for ads"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Illustration of Amazon\u2019s logo on a black, orange, and tan background.\" data-caption=\"\" data-portal-copyright=\"Illustration by Alex Castro \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/23935558\/acastro_STK103__01.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"wp-block-paragraph\">The FTC and 22 state attorneys general are <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/08\/ftc-states-sue-amazon-over-secret-ad-surcharge-scheme\" target=\"_blank\" rel=\"noopener\">suing Amazon<\/a> for allegedly using a \u00ab\u00a0secret ad surcharge\u00a0\u00bb to drive up prices for ads on its website and app. FTC chairman Andrew Ferguson claims in a blog post on the lawsuit that the higher advertising prices \u00ab\u00a0were largely passed on to American consumers.\u00a0\u00bb According to <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/AmazonAds-Complaint.pdf\" target=\"_blank\" rel=\"noopener\">the complaint<\/a>, Amazon violated the FTC Act and over a dozen state laws. This lawsuit comes almost a year after Amazon agreed to pay $2.5 billion to <a href=\"https:\/\/www.theverge.com\/news\/785744\/amazon-ftc-prime-subscription-settlment\" target=\"_blank\" rel=\"noopener\">settle an earlier FTC lawsuit<\/a> over Prime subscription practices. <\/p>\n<p class=\"wp-block-paragraph\">In Amazon&rsquo;s \u00ab\u00a0second price\u00a0\u00bb auctions for ads on its platform, the winning bidder is supposed to only pay one cent more tha \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/986982\/amazon-advertising-prices-ftc-lawsuit\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The FTC and 22 state attorneys general are suing Amazon for allegedly using a \u00ab\u00a0secret ad surcharge\u00a0\u00bb to drive up [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3471","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/comments?post=3471"}],"version-history":[{"count":0,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/posts\/3471\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/media?parent=3471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/categories?post=3471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actutech.app\/en\/wp-json\/wp\/v2\/tags?post=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}