{"id":736,"date":"2025-07-10T18:00:00","date_gmt":"2025-07-10T14:00:00","guid":{"rendered":"https:\/\/www.actutech.app\/inside-the-ai-startup-frenzy-everyones-pivoting-then-pivoting-again\/"},"modified":"2025-07-10T18:00:00","modified_gmt":"2025-07-10T14:00:00","slug":"inside-the-ai-startup-frenzy-everyones-pivoting-then-pivoting-again","status":"publish","type":"post","link":"https:\/\/www.actutech.app\/en\/inside-the-ai-startup-frenzy-everyones-pivoting-then-pivoting-again\/","title":{"rendered":"Inside the AI startup frenzy: \u2018Everyone\u2019s pivoting, then pivoting again\u2019"},"content":{"rendered":"
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Welcome to Decoder<\/em>! I\u2019m Alex Heath, Deputy Editor at The Verge<\/em> and author of the Command Line<\/em> newsletter. This is the first in a series of Thursday Decoder<\/em> episodes that I\u2019ll be hosting while Nilay is out on parental leave.<\/p>\n

I\u2019ve been covering AI a lot at The Verge<\/em>, and I\u2019m excited to start sharing some of the conversations I regularly have with leaders in the space here. The plan is for each episode to focus on a specific theme, from the rise of deepfakes to how AI is reimagining the browser.\u00a0<\/p>\n

This week, I\u2019m focusing on how AI companies talk<\/em> about what they\u2019re building. My guest is Ellis Hamburger. He\u2019s the founder of Meaning, a marketing firm that works with a lot of buzzy AI startups. Ellis actually used to work at The Verge<\/em> shortly after it first launched in 2012, when he covered the early mobile app boom.\u00a0<\/p>\n

Now, he\u2019s in the trenches with a lot of AI startups, helping them figure out how to present their products to the world. That gives him a pretty unique perspective.<\/p>\n

First, some disclosures: Ellis has a lot of clients that we cover at The Verge<\/em>, including Nothing, Raycast, Readwise, Daylight, Friend, Mainframe, Tolan, and more. He also previously worked at The Browser Company and Snap. We recorded this episode together in Los Angeles, and as you\u2019ll probably be able to tell, Ellis and I have been friends for a long time.\u00a0<\/p>\n

I\u2019ve always found Ellis to be an original thinker, and I hope you find our conversation as interesting as I did.<\/p>\n

If you\u2019d like to read more on what we talked about in this episode, check out the links below:<\/em><\/p>\n