Apple announced its new iPhone 17 lineup during its “Awe dropping” event on Tuesday. As expected, the company introduced the iPhone 17, the flagship iPhone 17 Pro, and a bigger iPhone 17 Pro Max. There’s also a new addition to the lineup this year: the slimmed-down iPhone Air, which features a 6.5-inch ProMotion display and measures at just 5.6mm thick.
Beyond the Air’s slimmer design, Apple’s latest iPhone lineup features a number of notable updates. The standard iPhone 17 now features a larger 6.3-inch display with ProMotion and an adaptive refresh rate of up to 120Hz. Meanwhile, the Pro model has returned to an aluminum build while adding the biggest battery of any iPhone yet. The iPhone Air and Pro models have a lot in common, including having a “plateau” bump on the back, which Apple says creates additional space for internal components, like a larger battery.
The iPhone 17, 17 Pro, 17 Pro Max, and Air start at $799, $1,099, $1,199, and $999, respectively, with preorders beginning Friday, September 12th, and shipments set to arrive the following Friday, September 19th. Below, you’ll find more information about each new device, along with where you can place a preorder.
Where to preorder the iPhone Air
The iPhone Air finally made its debut after months of rumors. It’s Apple’s thinnest iPhone ever at 5.6mm thick, and features a 6.5-inch ProMotion display and a refresh rate of up to 120Hz. Apple says the design is its “most durable” yet, with a ceramic shield that encloses a titanium frame on both sides (also found in the iPhone 17 Pro). The device also sports a single 48MP fusion camera, along with an A19 Pro processor and Apple’s in-house C1X modem. Despite its thinner design, Apple says the Air features “all-day battery life,” with up to 27 hours of video playback, or 40 hours when the $99 iPhone Air MagSafe battery is attached.
You’ll be able to preorder the iPhone Air at Apple and Best Buy alongside the other models on Friday, September 12th, with the launch set to follow on Friday, September 19th. The Air starts at $999 with 256GB of storage, and goes all the way up to $1,399 for the 1TB model.
iPhone Air
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Where to preorder the iPhone 17
The iPhone 17 is Apple’s latest entry-level smartphone. Like last year’s release, it borrows many of its best features from the previous-generation Pro line, including a larger 6.3-inch 120Hz ProMotion display. The device also features a new A19 processor and a dual 48MP fusion camera system that has a main camera and an ultrawide camera. A new 18MP Center Stage front camera features a square sensor, allowing users to take high-quality landscape-mode selfies without having to rotate their phone.
The phone is available in five colors (black, lavender, mist blue, sage, and white) and features a starting storage of 256GB. The iPhone 17 is set to launch on Friday, September 19th, with preorders beginning Friday, September 12th at Apple and Best Buy starting at $799 with 256GB of storage or $999 with 512GB of storage.
iPhone 17
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Where to preorder the iPhone 17 Pro and Pro Max
The iPhone 17 Pro and 17 Pro Max look different than last year’s Pro models. While they keep the same 6.3-inch and 6.9-inch displays, respectively, Apple has made a few tweaks to the design. One of the first things you’ll probably notice is the plateau camera bump on the back, which houses a trio of 48MP fusion cameras. Both devices also boast an upgraded 18MP selfie camera with support for Center Stage, and a more powerful A19 Pro processor inside. The Pro models feature larger batteries than before, too, with the 17 Pro Max delivering the best battery life ever in an iPhone, according to Apple.
The iPhone 17 Pro and 17 Pro Max launch alongside the non-Pro models on Friday, September 19th. The smaller Pro starts at $1,099 with 256GB of storage, while the 17 Pro Max starts at $1,199 with 256GB of storage, with preorders beginning Friday, September 12th. For the first time ever, Apple is offering a 2TB configuration of the 17 Pro Max for $1,999. You can nab a preorder for the 17 Pro from Apple and Best Buy; the 17 Pro Max is also available for preorder at Apple and Best Buy.
iPhone 17 Pro
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iPhone 17 Pro Max
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US carrier deals and incentives
Rather than pay all at once for your phone of choice, several US carriers are offering deals if you purchase or upgrade through them. Just keep in mind that taking advantage of a carrier deal will lock your phone to that network for a period of time, and likely mean you’ll break up the total price into payments that may increase your monthly bill.
- Verizon is offering new and existing customers who trade-in an eligible device up to $1,099 toward an iPhone 17 Pro with a new or upgraded smartphone line on an Unlimited Ultimate plan (minimum $90 per month with autopay, plus taxes and fees for 36 months); the trade-in / promo credit is applied over 36 months. Meanwhile, Verizon is offering new and existing customers who trade in an eligible device up to $1,100 off the iPhone 17 Pro Max with a new or upgraded smartphone line on an Unlimited Ultimate plan, with the trade-in / promo credit applied over 36 months. For upgrades, phones that are traded in must be active on an account for 60 days prior to purchasing a new device.
- T-Mobile is offering up to $1,100 off any 2025 iPhone in 24 monthly bill credits with an eligible trade-in and qualifying service ($100+ per month with auto pay, plus taxes and fees). Meanwhile, you can get up to $830 (no trade-in required) via 24 monthly bill credits when you switch to T-Mobile and add a line on one of its Experience plans.
- AT&T is offering new and existing customers up to $1,100 off an iPhone 17 Pro or 17 Pro Max, and up to $830 off an iPhone 17 or iPhone Air, with the credit being applied over 36 months. The offer is available for new and existing customers with an eligible trade-in in any condition, and activation of a new line or an upgrade of an existing line. For new customers, AT&T says the offer requires a postpaid unlimited voice and data plan starting at $75.99 before the discounts.
Update, September 10th: Updated with links to Best Buy landing pages and information about carrier deals.
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