The tragedy of a niche product is if it sees any success, two things will happen. First, rivals big and small will copy its ideas. Then, to combat that existential threat and appease investors, there’ll be an appeal to the larger mass market. A handful of niche products survive the transition to the mainstream. Most don’t. (See: Nest, Mirror, VSCO, Vine, Birchbox, etc.) It’s a tale as old as products, and where we currently find Whoop.
Whoop is a fitness tracker, but it differs in a few key ways. It doesn’t have a screen, focuses heavily on sleep and recovery from physical strain, and notoriously relies on a subscription model. A few years …
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