Apple is going high-end with new ‘Ultra’ products next

A stock illustration of Apple’s logo.

Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end « ultra » lineup. According to Bloomberg’s Mark Gruman, the next batch of releases may not bear the « ultra » name, like its Watch, but will all command price premiums over their mainline counterparts.

There’s the oft-rumored foldable iPhone, which is expected to cost around $2,000, and a touchscreen MacBook Pro is supposedly slated for the fall. Those are pretty straightforward plays for the higher end of the market. More interesting are the next-gen AirPods, which are rumored to include cameras to feed vis …

Read the full story at The Verge.

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