Nikita Bier, X’s head of product, said in a post on Monday that « [m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral, » while noting that videos on the platform « make up close to half the impressions on X. » According to Bier, X is launching a new in-app video editor and recorder to address this « recycled content, » so that « some videos on X can finally be original content that doesn’t exist on other platforms. »
As previously reported by TechCrunch, the new video tools are available now on X’s iOS app, and include an option for overlaying captions in multiple languages and a « g …
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