In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners’ wearable devices.
Today, Nielsen announced « a number of key enhancements » that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen’s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen’s research panelists wear in their homes. The Portable People Meter (PPM) Wearables – which Nielsen first began deploying nationally in 2016 to bolster its audio, local TV, and …
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