
When Apple debuts the next generation of iPhones this week, they’re likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable – with no end to the memory crunch in sight.
Call it « chipflation » or « RAMageddon. » The shortage is reversing a decades-long decline in memory costs that helped make consumer electronics more powerful without making them dramatically more expensive. The terms « memory prices » and « memory shortage » appeared in 473 company transcripts last quarter, according to data provided by AlphaSense. The …