Microsoft is killing off the ‘Copilot Plus PC’ brand

A photo of Microsoft CEO Satya Nadella with the text “Copilot+ PC” in the background

Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson

Remember when Microsoft wanted everyone to know that « Copilot Plus PCs » were the ones to get, because those were the PCs that that’d have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.

Windows Central‘s Zac Bowden reports that even though the new 12-inch Microsoft Surface Pro and 13-inch Surface Laptop technically meet the system requirements for a Copilot Plus PC, Microsoft is not calling them by that name anymore. « These are not called Copilot Plus PCs, » Microsoft Surface CVP Brett Ostrom told the publication.

Kedar Kondap, Qualcomm’s SVP …

Read the full story at The Verge.

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