Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it’s « increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost. »
It also provided some examples of titles that used AI, including The American Experiment, Glory, and Brasil 70: A Saga do Tri. These shows used the technology to « create highly complex sequences, » including « enhanced crowds, historical battle sequences, and worldbuilding establishing shots. » During Netflix’s call with …
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